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Crisis Communication in Healthcare organizations

Crisis Communication in Healthcare organizations

In a crisis or disaster what is the best way to disseminate or communicate information in an organization?

The best way to communicate is to establish a plan that will aim to explain what went wrong in the organization and who was in charge at that time. This is important as it assist the organization to identify what they are likely to need to counter the crisis, in addition it will help identify the roles and responsibilities of the different key leaders in advance. The best strategy will then be established that will point at the approach of solving a crisis. The most important aspect in crisis communication is for the spokesperson and the team players to have adequate skills on communication (Coombs 72).Crisis Communication in Healthcare organizations

The messages will also form a good part of responding to the crisis through expression of the impact the situation has had on the employees and customers. There would be an exhaustive explanation on what went wrong to lead to the crisis. This will also express vehemently that the situation does not poorly impact on the company’s image.

The way of addressing and communication will also employ different ways depending on the audience. Recent arguments have pointed out that social media, internet, blogs can improve communication during crisis (Taylor and Kent 22).


What does an alarming or an unanticipated event do to the consumers in a health care organization? How can we best handle this reaction?

There are several an unanticipated events that might occur in a healthcare organization. Unanticipated problems/events have the capability of harming an individual both economically, physically or psychologically. To some extent such events might increase the risk of harm to the individuals. For example, in case of an accidental fire outbreak in a health facility; physical harm of burns could be evident in addition to loss of property. The evidence presented in case of unexpected events indicates a dynamic relationship between socioeconomic wellbeing and health (Braveman et al. 294).Crisis Communication in Healthcare organizations

The reaction for unprecedented events would include changing the protocol of obtaining approval for one to eliminate such hazards, change of the criteria to control on newly occurred risks and introduction of additional procedures to monitor the affected customers. Others would include provision of extra information to the customers on the procedures for safety and a thorough description of the new risks to assure the customers that measures are in place to stop such an event from happening in the future.

How might time constraints in a crisis affect communication?

During the time of crisis, it is observed that a lot more information is disseminate within a short period of time. Time is of essence when it comes to crisis communication (Reynolds 270). At such situations importance is attached on the relevant information to be acquired that will be used in assessing and mitigating a crisis. Based on the healthcare organization during the time of crisis they may arrive at a scene of accident, health practitioners would ask a few specific and relevant information that will assist allow them formulate ways of assisting the victim. Time is a factor and they might ask who this people are, where they liver, their occupation etc. when time is not handled well at such times of crisis then a practitioner may lose one important information that could have assisted.

Technology has been great for expediting the process of retrieving information.  However, how do we ensure that populations that at most at risk receive the information and guidance they need in time of crisis?  For example, what are some of the disadvantages to the elderly when discussing health care information technology?

It has brought about the integration of nursing knowledge, computer and information science knowledge to diagnose, treat and manage patients’ data in the nursing field (McGonigle and Mastrian 97).

The main concern of any health service personnel is to ensure that the population receives the relevant information at the right time and format that can be understood by all the users. The technical terms used in managing records should also be described exhaustively. In employing information technology in healthcare information retrieval, one must identify key information that the user is likely to need and provide a way in which a user can get clarifications.Crisis Communication in Healthcare organizations

For example, what are some of the disadvantages to the elderly when discussing health care information technology?

There are several advantages that the elderly are likely to face when discussing health care IT and includes; the elderly do not perceive it as beneficial in managing and accessing their records, in other words, it is difficult to embrace change. It is not convenient to the elderly as they prefer using the traditional methods of accessing information since they are illiterate and novice in information technology. This is also because it does not fit in their daily routines. The cumbersome nature of entering information is another disadvantage that makes it difficult to discuss IT with the elderly.  The technical issues or a difficulty posed by information systems is another drawback experience when discussing technology.

Works Cited

Braveman, Paula A., et al. Socioeconomic Status in Health Research: One Size Does Not Fit All. JAMA. 2005.

Coombs, Timothy W. Ongoing crisis communication:  Planning, Managing, and responding (2nd ed.).  Los Angeles, CA: Sage, 2007.

McGonigle, Dee and Mastrian, Kathleen Garver. Nursing Informatics: Scope and

Standards of Practice Nursing Informatics and the Foundation of Knowledge (3rd ed.). Burlington, MA: Jones & Bartlett Learning, 2014.

Reynolds, Barbara J. Principles to enable leaders to navigate the harsh realities of crisis and risk communication. JBus Contin Emer Plan, 2010.

Taylor, Mauren and Kent, Michael L. Taxonomy of mediated crisis responses. Public Relations Review, 33(2) (2007: 140-146.Crisis Communication in Healthcare organizations


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